Keto and FDA misbranding

Hi all,

It's my understanding that currently there isn't really any guidelines for using the terms keto or keto friendly on labels and that claims such as low carb are prohibited. It's also my understanding that anything you claim on websites are fair game to be considered misbranding.

My question is.. how are some brands getting away with stating low carb on their website when looking at specific product info to purchase? Or is my understanding of online information on company site incorrect?

Sorry for long post. If anyone has guidance for "keto friendly" labeling please let me know.

Oh also if there's a difference for USDA items?

Guidelines by whom? FDA?

Check this one out, I went down this rabbit hole before when I was on Keto.

https://wjseniorlaw....king-fda-rules/

Guidelines by whom? FDA?
Check this one out, I went down this rabbit hole before when I was on Keto.
https://wjseniorlaw....king-fda-rules/

Both FDA and USDA.
Thank you for the link! It looks like the safe bet is just bare content claims.

https://www.fda.gov/...-labeling-guide - the claims which are regulated by the FDA.

There is now a Keto certification that companies can get for specific products they are making claims about.  https://ketoverified.org/

There is now a Keto certification that companies can get for specific products they are making claims about.  https://ketoverified.org/

hmm.. doesn't seem to care about the % of fat considering this diet is roughly a 90% fat diet for help with childhood seizures. Website only limits % of carbs.

Another bogus food label 

No current FDA or USDA labeling requirements on "keto" type products so from a regulatory standpoint claims are fair game.  However, there are certain label claims the FDA defines so worthwhile to read up on those.

 

Also, keep in mind this has nothing to do with anyone who may want to sue you over false label claims.  Be sure you can back up those claims scientifically for those cases.