$50,000 for a man not to eat a rabbit.

Have you heard about http://www.savetoby.com? Basically a guy has set up a web site promoting the fact that he will eat his bunny rabbit Toby if he doesn't generate $50,000 through donations and merchandise sales by June 30th 2005. So far the guy has made around $18,500. There's nothing illegal about what he's doing but I suppose it is kind of unethical.

What do you think?

Regards,
Simon